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Contact Me

Visual storytelling for
ambitious brands & people.

I help brands, publishers, and musicians turn complex ideas into distinct visual narratives. Strategic illustration that turns attention into inquiries.

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PUMA Illustration by Alex Velboy Selected Work by Alex Velboy

PUMA / Brand Campaign Illustration — 2025

PUMA

Trusted by creative teams at:

Focus & Deliverables

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Book & Editorial

Book covers, book illustrations, and conceptual editorial art for magazines.

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Brand Illustration

Custom brand illustration for packaging, products, and physical spaces.

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Album Art & Posters

Full-release visuals for artists — covers, vinyl, merch, and posters.

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Selected Works

selection of concept-led work built for real-world use.

Fintech Brand Illustration

KOOPERATIV Coworking Campaign

Challenge

Translate KOOPERATIV’s community values into one cohesive visual world — and adapt it across multiple physical formats (cups, print, and large window displays) while staying brand-consistent.

Solution

Built a “resident archetype” and translated it into a limited-palette, mirrored illustration system — designed as a reflection of the coworking community and produced for cups, notebooks, and storefront windows.

Result

Produced and installed across KOOPERATIV’s physical touchpoints

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Fintech illustration
Book cover art
Publishing Cover Design

"Future Echoes" Novel

Challenge

Create a standout cover for a sci-fi bestseller in a saturated market.

Solution

Minimalist geometry mixed with organic textures to suggest mystery.

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Why clients choose to work with me

Strong Concept-First Approach

I don't just draw pretty pictures. I solve communication problems. Every line has a purpose.

Clean delivery for teams

CMYK-safe, web-ready, and organized files your designers and printers can use immediately.

Reliable timelines

You always know what’s next: checkpoints, revisions, and delivery dates are clear.

Focus & Deliverables

  • Brand Illustration Systems Key visual + assets
  • Packaging & Physical Products Print-ready files
  • Book & Editorial Illustration concept + illustration
  • Animation Assets Layered Source

Project minimum: $300 USD

Ensures dedicated time and high-quality focus on your brief.

How we work together

1. Discovery & Brief

We hop on a call to discuss goals, specs, and timeline. I deliver a quote within 24h.

2. Concepts & Sketches

I provide 2-3 loose conceptual directions. We choose the strongest path.

3. Refinement

Detailed line work and color blocking. Two rounds of revisions included.

4. Final Delivery

High-res files + source files. Rights transfer upon final payment.

Hey, I'm Alex Velboy

I am an independent illustrator based in Europe, working with clients worldwide. My background in graphic design heavily influences my illustration work—I favor strong geometry, clear composition, and conceptual wit over decoration.

I work best with clients who value clarity and aren't afraid of bold metaphors. When I'm not drawing, I'm likely analyzing brutalist architecture or collecting vinyl records.

What people say

“

Alex is a rare find. He doesn't just draw; he thinks deeply about the brand's message.

Sarah Jenkins Art Director, Monocle
“

The turnaround was incredibly fast, and the quality was top-notch. Perfect for our campaign.

Marcus Thorne Lead Designer, Spotify
“

His conceptual approach turned a simple brief into a visual masterpiece. Highly recommended.

Elena Rossi Founder, Knygolove

Common Questions

Typical editorial spots take 3-5 days. Larger branding projects or packaging series usually span 2-4 weeks. Rush options are available for a fee.
Yes. I deliver final vector (AI/EPS) or high-res raster (PSD/TIFF) files. Layer structures are organized for your design team's ease of use.
Pricing includes standard usage rights (defined by time, geography, and medium). Full buyouts are available but will be reflected in the budget.
Contact

Let's discuss your project.

Currently accepting new commissions for Q4 2023. Fill out the form or send me a direct email.

itsme@alexvelboy.com
Replies within 24-48 hours